The Evolution of Hermès Under Margiela

hermes, spring-sumer 1999, show at the hermes store.

In the years from 1997 to 2003, Margiela worked as a creative force at Hermès, leaving a lasting impact on the brand. While designers like Tom Ford transformed Gucci into a sexy powerhouse and Hedi Slimane redefined Yves Saint Laurent as Saint Laurent, Margiela's approach to Hermès was different. Rather than completely changing the brand, Margiela masterfully evolved it.

Martin Margiela joining Hermes