- JungYeol Kim
- Apr 1, 2025
- 1 min read
They say fashion is cyclical, right? Now that the cool-down period is over, even True Religion—once considered hopelessly outdated—is back in style. I guess that saying holds true after all.
Imagine climbing to the top of a mountain called A. Then, as you descend with momentum, you hit a valley—that’s where the "avant-garde" emerges. That energy then propels you up the next peak, mountain B.
Soobaak follows a similar path: from original vintage to old (secondhand), from old to neo! We climb and descend these mountains, and in every valley, something avant-garde and unconventional takes shape—something the mainstream might not immediately understand. But all that energy accumulates, pushing us toward the next peak.
That said, I don’t believe we’re on an endless journey of new summits. At some point, I expect to find myself climbing the very first mountain again. The difference? On the second ascent, I’ll notice flowers and rocks I missed the first time. The experience will feel entirely different, even though the path is the same.
Right now, Soobaak is refocusing on the mountain we call '90s American casual. In a way, this feels like our second climb. But this time, we’ve changed. The shop has evolved, and our customers, too, feel a little more at ease. We’re busy collecting '90s Polo, Levi’s, Patagonia, and Carhartt with renewed enthusiasm.
A and A' might seem like the same mountain, but in reality, they’re different. Soobaak Vintage has certain mountains we want to climb over and over: '90s–2000s American casual, early-2000s old luxury, and Native American influences.
